I'm all about challenging the status quo and not just going along with the crowd for the sake of it or because that's the "normal" thing to do. The speaker in this video apparently feels the same way but does something about it from a design perspective. Its really quite creative and I especially like what they did with the interactive wedding invitation and the New York Times knock-off. I think you'll enjoy too
http://www.ted.com/talks/kelli_anderson_design_to_challenge_reality.html
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